Stay Two Nights, Get Third Night Free

Welcome to Ouray’s Stay Two Nights, Get Third Night Free Promotion! This campaign is your chance to help position Ouray as the ultimate winter destination while boosting your business during the slower months. Our goal is to increase Lodging Occupancy Tax (LOT) and Sales Tax revenues by encouraging visitors to extend their stays, giving them more time to spend at local shops, restaurants, and attractions.

About The Program

  • Our Goal

    Our primary goal is to boost economic growth during the winter months by increasing Lodging Occupancy Tax (LOT) and Sales Tax revenues. By highlighting Ouray as a must-visit winter destination, we aim to balance visitor numbers throughout the year, offering local businesses a steady stream of customers even in the off-peak season.

    Short-Term Goals:

    - Encourage advance bookings

    - Boost visitation during the winter season

    - Increase awareness that Ouray is a great, affordable winter destination

    Long-Term Goals:

    - Build a loyal guest base that returns year after year

    - Generate enough interest to sustain strong winter occupancy without promotional incentives

  • Why it Matters

    Recent years have shown a decrease in summer visitation, prompting us to seek alternative ways to drive economic growth. Showcasing Ouray as a year-round destination, particularly in the winter months, will attract repeat visitors and new guests alike, ensuring the stability and prosperity of our local economy.

  • The Benefits

    This promotion is a win-win for everyone involved. By encouraging longer stays, we increase LOT revenue while giving visitors more time to explore our charming shops, dine at our local restaurants, and take advantage of guided tours. Moreover, this initiative strengthens Ouray's reputation as a premier winter destination.

  • How It Works

    Our Tourism and Destination Marketing Director is collaborating with local lodging properties to bring this promotion to life. Participating properties will be featured on a dedicated page on VisitOuray.com, where potential guests can learn about the promotion and find exciting winter itineraries. The campaign will be actively promoted across our platforms, including Denver 7 news segments, Colorado.com, paid advertising on Google Ads, Meta, and beyond.

  • Partnering For Success

    If your property is interested in participating, here’s what you need to know:

    The promotion runs from November 1, 2025, to May 1, 2026. You tell us what dates you would like.

    Provide any blackout dates and conditions before being listed on VisitOuray.com.

    Actively promote the offer on your marketing channels.

    At the end of the season, share the results with our Tourism and Destination Marketing Director..

  • Get In Touch

    We look forward to working together to make this winter season in Ouray a resounding success! For more information, please contact Kailey Rhoten, Tourism and Destination Marketing Director, at 970.596.7837 or KRhoten@CityofOuray.com.

    Download the MOU

  • Year to Year Data

    2023 - 2024 Season

    - 5 Participating Properties

    - 57 Bookings

    2024 - 2025 Season

    - 9 Participating Properties

    - 254 Bookings (November - February)